Research we are currently engaged in:

  • Practices of knowledge recontextualisation (Krystyna Warchał) – This research examines how knowledge is communicated to diverse audiences beyond academia. It explores who is involved in this process, how scientific content is adapted to the needs and interests of new audiences, and how accuracy, credibility, and audience engagement are maintained. It comprises the following themes:
    • Knowledge mediation across diverse audiences, with a particular focus on how original scientific knowledge claims are modified when they are communicated online outside the academic community, how the credibility of recontextualised information is established, and how it can be verified by new audiences. The way of presenting new knowledge to broad audiences influences public understanding of the findings, shapes attitudes towards science and evidence, and supports conscious, informed decision-making in everyday life and in relation to the environment.
    • Strategies of parallel entextualisation of research findings, understood as the simultaneous dissemination of new scientific results to different audiences by researchers and other actors involved in the research process. Findings announced simultaneously across different media and genres reach a maximally broadened audience and build audience trust by providing first-hand information rather than third-party reporting. Beyond balancing accessibility, accuracy, and relevance, such practices reflect civic responsibility and respect for stakeholders and the broad public.
    • The role of multimodality in public communication of knowledge, with a special focus on user-generated (as opposed to professionally produced) science-related videos shared online. This strand explores how digital content creators attract and sustain audience interest in a highly competitive media environment. Particular attention is paid to how creators employ multimodal resources to convey sincerity and authenticity when constructing their digital presence, without compromising their privacy. Viewers’ comments suggest that these aspects of communication may be especially valued by audiences in the age of generative AI.
  • Effective online communication with open source software volunteers (Agnieszka Ziora and Dominik Gęgotek) – The research focuses on linguistic aspects and their influence on continuous cooperation with volunteers contributing to open source software projects on the GitHub platform. The study comprises several aspects, such as:
    • Creation of a corpus consisting of around 5 billion words, which includes discussions conducted between project coordinators and volunteers in open-source projects published under Apache and GPLv3 licenses on the GitHub platform in the years 2008-2025. It will not only contain raw language data but also provide information such as full context of a given discussion/message, exact dates, list of users, information about projects, codes of conducts, and README files.
    • Creation of a computational linguistic analysis program operating on the previously compiled corpus. The program will not only allow for basic searches in the corpus but also for context-related queries. After its creation, it will be made available under open source public license.
    • Analysis of sentiment and values. Those themes are researched by Agnieszka Ziora in her PhD thesis. This particular substudy will analyse how the sentiment of an utterance might influence further cooperation with a given volunteer, whether more positive critique will result in a longer cooperation, and how the community values are expressed in the discussions.
    • Analysis of hedge phrases and boosters. This broad topic is currently studied by Dominik Gęgotek. This substudy aims to find whether comments marked with a higher directness of speech are more likely to cause a failure in communication and how hedging expressions influence the clarity of communication.
    • Triangulation of the substudies with at least 1000 surveys conducted among open-source projects volunteers and interviews with project coordinators. Additionally, an interview with the initiator of the free software movementdr h.c. Richard Stallman – was already conducted.
  • A corpus-assisted discourse study of concept creep in social media (Jan Zalega) – This research examines the phenomenon of “concept creep” in social media. Concept creep refers to the process of expanding or extending the meanings of specific harm-related and medical terms (e.g., trauma, intrusive thoughts, hyperfixation), as a result of which they come to denote a broader range of experiences or states, often resulting in definitional shifts. This research examines the occurrence of concept creep in digital settings and how clinical terminology is employed in everyday online discourse on social media. The study uses the TikTok platform as the primary source of data, given its immense popularity among social media users and content creators. Additionally, pilot and preliminary studies include other social media and digital platforms. The study features the following themes:
    • The creation of a corpus comprising posts from 2022-2025. Videos will be selected based on their relevance to the research objectives. Each video will be transcribed using Whisper.ai in Python, and the transcripts will be stored alongside the corpus materials to enable future multimodal analyses, for example, using ELAN (Version 6.9) [Computer software] (2024). In addition, this research will allow for a future stylometric analysis. The corpus will be analysed using corpus-assisted discourse studies (CADS) tools, such as AntConc and Voyant Tools.
    • Conducting interviews with a selected group of social media users to explore their perspectives on the use of medical terminology in everyday discourse and their interpretations of clinical terms in non-medical contexts. The interviews will help identify potential motivations for using medical terminology in informal settings.
    • Conducting an additional survey with a broader range of participants will provide a more comprehensive perspective. The survey will offer further insights into the potential effects of concept creep. It will help assess how semantically inflated terms are understood and whether broad audiences are aware of the meaning shifts that occur in digital discourse.
  • A diachronic analysis of genre structure and evaluative language in online music reviews (Karolina Ryker) – The aim of this research is to uncover the prototypical structure of professional online music reviews as well as examine evaluative language used in these texts. The project employs a specialized diachronic corpus of professional online music reviews compiled for the purpose of the study. The main research avenues explored in the project are as follows:
    • Exploring the prototypical structure of the professional online music review genre and its variations – The project aims to uncover the prototypical structure of professional reviews published on the internet. Additionally, the analysis highlights how the structure shifts depending on selected situational variables, for example time period. This approach allows one to account for both the stable backbone of the review genre and the possible variations within the mould shaped by different contexts.
    • Examining evaluative language used by critics to assess music and artists – It is investigated how critics use language to convey evaluative meaning, i.e., how they express praise or critique both in an explicit and implicit manner. We live in a culture of evaluation, where virtually any entity can be rated and reviewed online. Professional critics play a crucial role in this landscape as they articulate and justify opinions when reviewing cultural products.
    • Towards review literacy – By uncovering the patterns behind professional music reviews, both in terms of their typical structure and ways of evaluating a cultural product, the project contributes to research on review literacy. This form of literacy involves the ability to read, interpret, and craft reviews with greater awareness. Insights derived from the specialized corpus can support pedagogical practice, offering evidence‑based resources for teaching about review writing.